Online jewelry shopping like all online shopping is tricky. You never really know what something is gonna look like until you actually see it in person. Add the high prices of jewelry into the mix and you end up with a lot of shoppers who are hesitant to give the online jewelry experience a try.
Blue nile a leader in jewelry e-commerce came up with a way to solve all that. A showroom, the first of it’s kind located in The Roosevelt Field Mall, in tony Garden City, Long Island. The store allows customers and their significant others to try on a variety of diamond engagement ring styles, as well as eternity bands, bracelets, necklaces and earrings.
When customers find a style they like they can place an order in store, on a tablet or go home to their own computer and order straight through Blue Nile’s website.
The educated in store professionals can help guide consumers and show them unique features, as well as help in designing a dream ring. By not having merchandise in store, the company is able to keep prices down, delivering lower prices to consumers while still giving them that personalized in person attention.
I popped by the store this past sunday. It was bright and beautiful with lots of options for every taste and budget. I was sad to learn that they didn’t allow pictures but the store was definitely very busy, especially considering that we are in height engagement season.
It’s definitely a cool concept and I expect we’ll be seeing more of these brick and mortar “stores” in the future.